IDIOMS
World of sports
IN ENGLISH, THE BUSINESS WORLD DRAWS SIGNIFICANT INSPIRATION FROM THE WORLD OF SPORTS, WHICH IS REFLECTED IN MANY COMMONLY USED EXPRESSIONS. WE HAVE COMPILED A LIST OF OVER 130 SUCH EXPRESSIONS, COMPLETE WITH EXPLANATIONS AND EXAMPLES.
ONE-TWO PUNCH.
This expression is used when a combination of actions or initiatives is applied to achieve maximum impact or results.
It comes from the world of sport, more specifically boxing, where a 'one-two punch' is a combination of a jab followed by a cross, delivered back-to-back.
Examples of use in a business context:
I am sending out resumes and attending job fairs. This one-two punch should land me a job soon.
We are reviewing our meta tags and producing new content. This one-two punch should help us improve our rankings.
If you want a one-two punch, combine cold calling and advertising. This should generate momentum quickly.